Google Ads is an excellent way for an online business to reach out maximum audience and rank higher on search engines. Google Ads will help you get more customers than traditional advertising methods. Additionally, increasing sales and generating profits can be easier via Google Ads. However, before starting a Google Ads campaign, you must first determine your business goals and list them to make them a success. After establishing your goals, you can use Google Ads to increase your overall sales. 

What are Google Shopping Ads?

Google Shopping Ads are ads that feature detailed information about any specific product. You can use Google Shopping ads to convert your traffic into potential leads. However, it’s important to add a detailed description of your products to target search users looking for a specific product. This feature is also user-friendly as the customers can view the different available products and compare to choose the best.

For example, if a person searches for shoes, the Google Shopping Ads feature will display different types of shoes available based on the user’s search terms. If a search user clicks on your ad, they will be directed to the product’s page. Adding a display picture of the product will help the customer understand what the product looks like, the title, the price, and the retailer’s name.

What is a good CTR for Google Ads?

The percentage of the total ad clicks is known as CTR (click-through rate). Since CTR helps you determine your website’s ranking on search engines and the cost per click, it is crucial for advertising and Google’s Quality Score formula.

However, the click-through rate is not the same for every business. But there is nothing wrong with knowing an approximate CTR, which will act as a guide for your business. On the search network, the average CTR can range up to 1.91%. On the other hand, on the display network, the average CTR is 0.35%.

How much do Google Ads cost in Melbourne?

The cost of Google Ads in Melbourne may vary depending on the type of business. However, the average cost of Google Ads in Melbourne every month can range from $3,000 to $20,000. You can run your ads campaign or opt for a Google Ads agency in Melbourne that will help you manage the ads. Google Ads work on Cost Per Click. Therefore, you have to pay for each click. You should also know your budget when choosing a company dealing with Google Ads management in Melbourne. Keeping all these factors in mind will help you determine Melbourne’s total Google Ads cost.


Best Google Ads Certified Companies in Melbourne 

Below are a few digital marketing agencies that will help you with your digital marketing needs and guide you about Google Ads in Melbourne.

1. Clickmatix

Google display network

Clickmatix is a well-known digital marketing company in Melbourne that provides various marketing solutions. Their Google Ads experts can help you manage the campaigns to boost your ranking and increase traffic to your website. Right from keyword research and optimization to Ad copies, Clickmatix will fulfill all your advertising needs. 

2. Clearwater

clearwateragency team
Clearwater Agency Team

Clearwater will partner with you to translate your digital goals and objectives into business growth and success. Clearwater agency provides digital marketing services such as search engine optimization (SEO), PPC, and social media advertising. Clearwater agency’s philosophy is simple. Clearwater wants to understand your business, goals, customers, and audience as well as you do. Driven by data and fuelled by passion, our commitment is to become an integral part of your business and a trusted and valued partner. Our digital strategy is outcome-based, not service-led, resulting in the right channels and approach for your business. Digital success starts with a plan, a vision, and a team’s capability, focus, and commitment to bring it to life.

3. Impressive

Impressive Team
Impressive Team

Impressive Digital is a Melbourne-based Digital Marketing Agency, Specialising in Search Engine Optimisation, Facebook Advertising, Google AdWords, and Content Marketing. Impressive SEO Services include Local SEO, International SEO, Enterprise SEO, eCommerce SEO, Mobile SEO, and Video SEO. Click here to visit their website.

4. WebSavvy

Websavvy Team
Websavvy Team

WebSavvy is an independent digital marketing agency established by PPC industry pioneer Mike Rhodes in 2006. Since then, we’ve proudly helped hundreds of Aussie and international businesses reach more customers more often. WebSavvy is a Melbourne-based team of passionate Google and Facebook ad platform specialists, who get a kick out of helping people like you grow your business. Getting more customers makes our day. Looking at your business through the lens of data, mixed with creativity and understanding what your customers want, helps us get the results you are after.


Google Ads
Google Ads

SIXGUN is a leading boutique digital marketing agency that specialises in SEO, SEM & Paid Social marketing. SIXGUN believes in being an extension of your business, working closely from team to team to become an essential part of your operation. The SIXGUN team is passionate about delivering exceptional results and tailored solutions that match your business ambitions.

6. Digital Next

Digital Next
Digital Next

As Google Premier-Partnered search marketing specialists, Digital Next focuses on delivering consistent value to you & your business through increased online visibility. Whether your core channel of choice is SEO, PPC, Social Media, or all 3, the fact remains that each cog in your marketing machine should yield a return. Digital Next is proud to be ahead of the pack in a convoluted industry with enough knowledge to be dangerous but a lack of delivery when delivering an ROI.

When choosing a company to set up a Google Ads campaign, be sure that the Google Ads management agency in Melbourne you opt for should be certified.  If you want to add your business to our list, then email us at

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